Privacy Policy

1. Information We Collect

1.1 Personal Information

We may collect several types of information from and about users of our website, including:

• Contact information (such as name, email address, mailing address, and phone number)
• Account information (such as username and password)
• Transaction information (such as payment details, purchase history, and shipping information)
• Profile information (such as preferences, product interests, and demographic information)
• Communications (such as customer service inquiries and survey responses)

1.2 Usage Information

We may automatically collect certain information about your equipment, browsing actions, and patterns when you interact with our website, including:

• Log information (such as IP address, browser type, operating system, referring pages, and access times)
• Device information (such as device identifiers, location information, and mobile network information)
• Usage data (such as traffic data, communication data, and the resources that you access and use on the website)
• Cookies and similar technologies (as described in our Cookie Policy)

2. How We Collect Information

2.1 Direct Collection

We collect information directly from you when you:

• Register for an account
• Place an order
• Subscribe to a newsletter
• Fill out a form
• Participate in a survey or promotion
• Contact customer service

2.2 Automatic Collection

We automatically collect certain information when you:

• Visit our website
• Use our mobile application
• Open marketing communications
• Interact with our advertisements

2.3 From Third Parties

We may receive information about you from third parties, including:

• Business partners
• Service providers
• Social media platforms
• Other users who may provide information about you when they use our services

3. How We Use Your Information

We may use the information we collect about you for various purposes, including to:

3.1 Provide and Manage Services

• Create and manage your account
• Process transactions and send related information
• Provide customer support and respond to inquiries
• Personalize your experience on our platform
• Facilitate communication between users for item exchanges

3.2 Improve and Develop

• Understand how users access and use our services
• Evaluate and improve our website, products, services, and marketing efforts
• Develop new products, services, features, and functionality
• Conduct research and analysis

3.3 Communicate with You

• Send administrative messages
• Provide updates about your account or transactions
• Deliver marketing communications
• Respond to your comments, questions, and requests

3.4 Protect and Comply

• Detect, investigate, and prevent fraudulent transactions and other illegal activities
• Protect the rights, property, and safety of our users and others
• Comply with legal obligations
• Enforce our terms and policies

4. How We Share Your Information

We may share your personal information in the following situations:

4.1 With Other Users

When you use our platform to list items for exchange or trade, certain information such as your username, profile picture, approximate location, and listing details will be visible to other users. Private contact information will only be shared with another user when both parties agree to an exchange.

4.2 With Service Providers

We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf, such as:

• Payment processors
• Cloud storage providers
• Customer service providers
• Analytics providers
• Marketing and advertising partners

4.3 For Business Transfers

We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

4.4 With Your Consent

We may disclose your personal information for any other purpose with your consent.

4.5 For Legal Compliance

We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.

5. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the services within a secure environment.

5.1 Our Security Measures

• Encryption of sensitive information
• Secure user authentication procedures
• Regular security assessments and testing
• Employee training on data privacy and security
• Access controls and monitoring

5.2 Your Role in Security

You also play a role in keeping your information secure. Please:

• Use strong, unique passwords for your FirsaTrade account
• Never share your login credentials with others
• Log out of your account when using shared devices
• Report any suspected security issues or unauthorized access

6. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

6.1 Access and Portability

You may have the right to request access to the personal information we have collected about you and receive a copy of this information in a structured, machine-readable format.

6.2 Correction

You may have the right to request that we correct incomplete or inaccurate information about you.

6.3 Deletion

You may have the right to request that we delete the personal information we have collected from you.

6.4 Restriction and Objection

You may have the right to request that we restrict our processing of your personal information or to object to our processing of your personal information.

6.5 How to Exercise Your Rights

To exercise these rights, please contact us using the information provided in the "Contact Us" section below. Please note that we may ask you to verify your identity before responding to such requests, and we may not be able to comply with your request in all circumstances.

7. International Data Transfers

Your information may be transferred to, stored, and processed in countries other than the country in which you are resident. These countries may have data protection laws that are different from the laws of your country.

By using our Services, you consent to your personal information being transferred to and processed in the United States and other countries where we and our third-party service providers operate.

We have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Policy when transferred internationally.

8. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

If you request that we delete your account, we will delete your personal information, but may retain certain information as necessary for our legitimate business interests, such as fraud prevention and enhancing users' safety and security.

9. Children's Privacy

Our Services are not directed to children under the age of 18, and we do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18, we will promptly delete that information. If you believe we might have any information from or about a child under 18, please contact us using the information provided in the "Contact Us" section below.

10. Third-Party Links and Services

Our Services may contain links to third-party websites, services, and applications that are not operated by us. When you click on a link to a third-party website, you will be directed to that third party's site. We strongly advise you to review the privacy policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

11. Cookie Policy

We use cookies and similar tracking technologies to track activity on our Services and hold certain information.

11.1 What Are Cookies

Cookies are small data files that are placed on your device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

11.2 Types of Cookies We Use

• Essential Cookies: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
• Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
• Functional Cookies: These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
• Targeting Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.

11.3 Your Choices

Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may impact your overall user experience. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

13. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• By email: privacy@firsatrade.com
• By phone: +44 2138 823838
• By mail: Studio 95 Courtney Radial, Grayton, BN6 8DA, United Kingdom